EC1 Jeans build culture

The first open city surgery is accompanied by  first jeans which build culture.

100% ecology. Jeans made of bio cotton dyed with natural indigo from India, not chemical substitute.

The Vitruvian Man of Leonardo da Vinci wears jeans EC1 Jeans are the most universal, cult clothes, spread on all continents, an omnipresent attire which is the symbol of freedom, independence and the strength of individualism.

Packaging: a cube with a chimney, simultaneous reference to the Łódź factory architecture and the wheel inscribed within a square in Leonardo’s drawing. Geometric figures express in a simple way the idea of building and desire to form excellent objects.

Jeans are marked, each pair is unique with its identification number made over the knee from 4444444 to 1. Jeans which were invented as a kind of securities prove the involvement  in the building of the New Centre of Łódź.



The legend of the Wild West – personifying freedom and ease- has its source in Łódź, whose power was based on weaving and sewing. Classic style cut of jeans and five pockets were invented by Bernard Lichtenstein, an emigrant from Łódź, beyond the Ocean he was called Rodeo Ben. He closely cooperated with cowboys. In 1947 he designed the model of Wrangler 13MWZ for the Blue Bell company– a legend of Wrangler was born.

Jeans pockets are printed with red bricks characteristic for factory buildings which nowadays are of historical value in Łódź.

These are the first jeans which got down to work for You. Building the New  Center of Łódź requires plenty of work so these are working jeans. Just wear them and you build the culture.















EC1 Jeans avaliable in Atlas Sztuki, Piotrkowska Street No. 114/116, Lodz, Poland
Opening hours: Tuesday – Friday 4 pm – 8 pm, Saturday and Sunday 11 am – 5 pm

Podziel się
 

EC1 ARTTRACTION
RAILWAY JOURNAL
APRIL– MAY 2010
NUMBER 211


NOVEMBER – DECEMBER 2009
NUMBER 291